NEWS RELEASE
For immediate release
January 14, 2007
Oliver, British Columbia – Snowy nights and bluebird days made for one of the busiest holiday periods on record at Mt. Baldy. Now Mount Baldy Ski Corporation (MBSC) is giving skiers and snowboarders a glimpse into the future in the form of a single quad chair currently on display at the bottom of the newly developed Sugarlump area. The chair symbolizes the new Leitner-Poma Alpha 120 quad chairlift recently purchased for the 2007-2008 winter season. This is the first major expansion at Mt. Baldy in over thirty years.
“Not only did we have one of our earliest openings in recent years but we saw a large increase in our skier visits over the winter break - the secret of Baldy is out amongst skiers and snowboarders,” said Tim Foster, General Manager of MBSC. “The purchase of the new quad chairlift represents our continued commitment to building Baldy’s reputation within BC and throughout North America.”
The Leitner-Poma quad chairlift, scheduled to be installed on the Sugarlump area in the summer of 2007, will provide access to nine additional 131 acres of beginner and intermediate ski trails previously cleared in the summer of 2006. The seveneight-minute chair ride will carry guests 742 vertical feet or 226 vertical metreers up Sugarlump Peak, providing 360 degrees of unsurpassed views. of the backside of McKinney overlooking the valley below.
“Guests have already been hiking up Sugarlump to ski and snowboard on the new terrain and the response has been overwhelmingly positive - there is always something new to discover at our hidden gem!” said Brett Sweezy, MBSC President. “With everything in place for the new quad chair, we continue to move along with our development plans, and are now one step closer to growing Baldy into BC’s first boutique next four-season resort.”
Along with the ski area expansion, Mt. Baldy Real Estate, Inc. plans to introduce new real estate developments for the 2007/2008 ski season. “Mt. Baldy is getting a reputation for being the alternative destination for ski resort real estate purchasers. The small village feeling and quiet atmosphere are attracting many people’s attention,” said Brent Baker, V.PP of Real Estate. “We are excited to be offering a mix of residential building sites and tourism oriented accommodation for this coming summer”. For more information on real estate offerings at Mt. Baldy, please visit www.mtbaldyrealestate.com
Mt. Baldy continues to offer an authentic winter experience, relaxed pace and family-friendly atmosphere without the crowds often seen at other ski areas. Mt. BaldyWe remainremains’s a mountain retreat known for untracked powder and superb tree skiing and boarding, as yet virtually undiscovered.
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For more information please contact:
| Tim Foster, General Manager Mount Baldy Ski Corporation (250) 498.4086 |
Brett Sweezy, President Mount Baldy Ski Corporation (208) 265.5441 |
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