The Thompson Okanagan Tourism Association (TOTA) invites you to join our team and help increase your tourism revenue. TOTA is your private sector tourism industry association, representing over 350 member businesses.
Mission Statement
Code of Ethics
Policies & Procedures
Membership Benefits
Membership Rates
Membership Package
"Thompson Okanagan Tourism exists to increase members' revenue and sustainability through cooperative marketing, ongoing education, and government liaison to ensure Life is good."
As a member of TOTA, I agree to the TOTA Code of Ethics:
As a member of the Thompson Okanagan Tourism Association, you have the opportunity to participate in many exciting cooperative funded advertising campaigns.
TOTA's goal is to increase gross regional tourism revenues. The strategies employed by TOTA to achieve this goal are to encourage and increase visitor numbers, extend their length of stay and inflate their per diem expenditure by improving the effectiveness and efficiencies of the regional market activities.
TOTA's marketing philosophy is, wherever possible, to lever or extend the buying power of its advertising and promotional budgets by co-operating with the private sector. In addition, marketing research indicates that the key visitor markets of Alberta, Washington, Oregon, and the residents of British Columbia respond to "Regional" marketing initiatives.
The co-op program was designed to create integrated private sector and regional marketing initiatives. Marketing on a regional basis will result in campaigns which focus on the generalized "image" approach.
TOTA plans, executes, and administers the marketing plan, while Tourism BC provides consultative services and a 35%, 50%, or 60% share of marketing costs.
(Membership benefits depend on the Membership type you have chosen)
TOTA Membership Rates
April 1 - March 31
TOTA membership requires adherence to the Association's Code of Ethics
Membership Categories:
| Category Type | rate | |
| 1a) | Accommodation - over 5 Rooms($190 plus add $1/room) | $250 |
| 1b) | Accommodation - 1-4 Rooms($130 plus add $1/room) | $150 |
| 2a) | Community Tourism Org - population of up to 10,000 | $250 |
| 2b) | Community Tourism Org - population of 10,001 to 30,000 | $350 |
| 2c) | Community Tourism Org - population of 30,001 to 50,000 | $500 |
| 2d) | Community Tourism Org - population of 50,001 and over | $900 |
| 3a) | Municipalities & Regional Districts - population of 10,000 and under |
$350 |
| 3b) | Municipalities & Regional Districts - population of 10,001and over |
$750 |
| 4) | Consortiums and Certified Non-Profit Associations | $220 |
| 5a) | Other - Businesses of 1-5 Employees | $150 |
| 5b) | Other - Businesses of 6-20 Employees | $225 |
| 5c) | Other - Businesses of 21 or more Employees | $440 |
| 6a) | Supplier/Associate (no funding, no voting, no seat on Board) | $150 |
| 6b) | Supplier/Associate (no funding, no seat on Board) | $300 |
Memberships are subject to Board approval.
To have a complete membership package mailed to you, fill out our membership package request form - or all the information is available for download:
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